Mission-Critical Strategies, Tactics, and Insights for B2SMB Marketers
For many marketers, year-end is a time to take stock of the efforts and results of the past year, and to position themselves for greater success in the coming 12 months. With this in mind, we collected the most important insights we’ve shared during 2018 on selling and marketing to small and midsize businesses.
How to Convert More SMBs, Today and Tomorrow
It’s important to have content that delivers what your audience wants and expects. It’s about having the right content for the right time at every step in the journey. Here’s how to match your content to the SMB buyer’s journey—every step of the way.
Act Like a Publisher to Create Content that SMBs Crave
Publishers have something that brands want: an audience that subscribes and keeps coming back for more. Here is why it is crucial for B2SMB brands to act and think like a publisher, and how to do it.
Promoting and Distributing Content Like the Pros
Content that doesn’t get consumed is meaningless. Here is what publishers are doing to get their content in front of new audiences.
How Do You Compare? What Top B2B Content Marketers Are Doing to Stand Out
7 must-know insights for B2SMB executives, from the Content Marketing Institute’s annual survey of B2B content marketing benchmarks and trends. Learn what’s working in content marketing today.
Does Your Brand Have an Audience?
Most marketing still consists of some form of advertising, yet only a tiny percentage of the target market ever responds. Savvy marketers are starting to realize that there are problems with this approach and have found a better way. Here are 3 steps to creating an audience that wants to hear from you.
When it comes to sources for your content, one way to ensure credibility and make a powerful impact is to use real experts – people who work with SMBs every day. Here’s how.
3 Biggest Mistakes with B2SMB Content and Marketing
Exceptional content is no longer nice-to-have. It’s now table stakes. Here are the 3 biggest mistakes we see with B2SMB content, and marketing in general, that impede creation of content that will effectively drive SMB buyers to becoming your customers.
4 Ways to Reduce Your Marketing and Sales Costs
Are you seeing your costs of sales and marketing increase, or finding your department working harder, just to keep pace? Many companies are not evolving their strategies and tactics to match changing SMB buyer behavior. Here are 4 techniques for reversing this trend.
3 Reasons Why Legacy Brands Are at Risk Today
Newer brands have advantages in marketing today vs. legacy brands. Here’s how to take a few cues from the new kids on the block to better connect with SMBs.
SMB Influencers—How to pick the right one for your brand
Clients often ask about working with influencers. Before choosing an influencer, first be clear about what it is that you are hoping to accomplish. Here’s how to choose the best influencer to boost your content and raise your brand’s profile with SMBs.
For more on our proven methodology for accelerating the SMB buyer’s journey, download our e-guide or check out our recent webinar. For more insights into the mindset of SMBs and what makes them different from other segments, explore our recurring series, SMB-Minded.
The team at speakSMB and RSL Media wishes you and your family a terrific holiday season. Happy holidays!
