Watch our on-demand webinar to understand their impact to attract, engage, convert, and retain more SMBs
Owners and other decision-makers of small and midsize businesses have more on their plate than ever. Faced with a hyper-competitive marketplace and changing customer experience expectations, it has never been more challenging for enterprise brands to market and sell to this huge, but diverse and elusive segment.
In only 30 minutes, Rob Levin takes viewers on a deep dive into the buying trends and behaviors that B2SMB sales and marketing leaders need to know about their small and midsize business customers.
After watching the webinar, you will understand:
- How disruption is impacting the SMB buyer’s journey and increasing B2SMB sales cycles
- Why most B2SMB sales and marketing activities are missing the mark
- How successful B2SMB companies are capitalizing on today’s SMB buyer’s journey
Rob also shares mini-case studies on how companies that have successfully created sales and marketing practices that earn them new and repeat SMB customers year over year.
Get insights and tips for marketing to small and midsize businesses from the people who speak SMB.