Small and midsize businesses (SMBs) are different from other segments. Companies wishing to reach this important audience must create product and service offerings expressly for them. The same is true of messaging. You can’t expect to get the attention of busy business owners with tweaks to the same marketing messages you use for enterprise buyers or consumers. To attract and retain SMB owners and buyers, your content must address topics they care about, in a language that they understand. In short, your content must “speak SMB.” What does this mean?
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Does your internal content team need guidance on understanding SMBs or ensuring that the content they are producing will accelerate the buyer’s journey? RSL Media editor-in-chief services can give you the peace of mind and results you need. To discuss, set up a call by contacting Jessica Benavides. |
