Most companies have a variation of content marketing in their marketing strategy, which means the market is saturated with content – some good, some bad, but all noise that you have to compete with. As a marketer, your aim is not only to cut through the noise but engage and convert prospects into customers.
Keep in mind the following: Anyone using content to achieve their goals is also competing with media companies for mindshare. So if you can’t beat them, join them.
