Of course, that’s not entirely possible. But you can get your marketing team thinking more like a media company and here’s why you should want to.
One of our clients recently held their annual sales and marketing conference, where I was excited to participate as a presenter delivering insights into content marketing. I worked with the client’s marketing leadership team to orchestrate an interactive session on best practices and roadmaps for creating content. Ultimately, the main task was for me to educate their teams on how content can accelerate a buyer’s journey.