One of our beliefs at RSL Media is that all brands are media companies (clearly we are not alone with that thought). Being a great media company is a totally different story. In a brilliant interview, Seth Godin shares his insight on content marketing (or should we just say “content”). Here are some of my favorite quotes:
- “…in a world of zero marginal cost, being trusted is the single most urgent way to build a business.”
- “Real content marketing isn’t repurposed advertising, it is making something worth talking about.”
- “You need editors, not brand managers, who will push the envelope to make the thing go forward.”
- “There are two kinds of native content: There’s content I want to read and content I don’t. “
You can read the entire interview here. I hope you do.
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