Content is playing a greater role in the SMB buyer’s journey than ever before. This is why it’s critical that you do a better job than your competition in every aspect of the content game. The stakes are higher than ever, and these 4 questions will reveal if you have what it takes to win.
What B2SMB marketers
need to know
SMBs come in all shapes and sizes. They face a range of different business challenges, exhibit disparate buying journeys and buying behaviors, and have different needs. Treating all of them as single segment can lead to suboptimal results. Here are some do’s and don’ts to help you segment your SMB market for maximum ROI.
The usual metrics for B2SMB content performance aren’t enough anymore. Content marketing is evolving, and everyone is getting better at it. Even if your content seems to be performing well by the usual standards, it can and must do more. Here are 7 reasons why your B2SMB content may not be delivering.