4 Things You Must Know to Win Over SMBs in 2021
Estimated read time: 8 minutes We all know that 2020 was a rough (if not horrible) year for a good number of small and midsize businesses. What’s 2021 got in…
5 Ways the World is Changing for SMBs
Is your company helping or hurting? Disruption is the new normal for small and midsize businesses (SMBs). SMBs that adapt to market changes will continue to grow and have solid…
SMB-Minded: How Marketing Can Help Sales—Virtually Overnight
“Educate and inform instead of interrupt and sell.”—David Meerman Scott (2012) Seven years after author and thought leader David Meerman Scott said this, I wish I could say that the…
SMB Minded – The SMB Buyer’s Journey Is Not Linear
Does your B2SMB marketing reflect this reality? Sometimes, when I speak at a conference or client workshop, I’ll draw a random scribble on the whiteboard and ask the attendees what…
SMB-Minded: Will SMBs Revolt Against Your Brand?
SMBs have more options than ever. One of my good friends owns a small fast-casual restaurant chain in the NYC area. Like most restaurants, his are on Seamless and Postmates.…
SMB-Minded—New Cost Pressures
Will these new trends dent small business optimism? Some people think that most business owners are penny pinchers, and that this sometimes holds their businesses back. Neither perception is really…
SMB Minded—Tariffs Take Their Toll
Sudden new pressures are impacting SMBs everywhere. Unpredicted and unpredictable new tariffs are impacting some small and midsize businesses (SMBs) with immediate and substantial effects. Import tariffs are increasing costs…
SMB Minded: How You Can Be the Catalyst for SMB Growth
Help your SMB customers remove barriers to continued success. They don’t teach you this in business school. As small and midsize businesses grow, they need to change the way they…
SMB Minded: Disruption and Uncertainty: What SMBs Are Doing About It
Ride these trends to engage and convert small and midsize businesses. As marketers, we face disruption that is driving change faster all the time. SMBs are also dealing with disruption.…
SMB Minded: Seekers and Sustainers
Different SMB mindsets can signal different motivations. Mindset matters. SMB-Minded is a series where we get inside the heads of SMB owners to derive useful insights for B2SMB marketers. The…