The way customers buy has changed. And, as a marketer, you are more responsible for revenue than ever before. You have to go beyond engagement and focus on driving sales. RSL Media CEO & Editor-in-Chief Rob Levin recently presented at CEB’s Marketing to Small Business Summit and shared insights on how marketers who target SMBs can address these challenges.
Act Like a Media Company
The 3 Content Musts
The Right Content, the Right Time
Get Your Visitors to Act
Watch complete video: ‘Beyond Engagement: 4 steps to turning digital visitors into customers’
For more related content visit our CEB page, or schedule a meeting with Rob to explore how to take your content program beyond engagement.