Rob Levin addresses the role of influencers and experts in marketing to SMBs.
Recently, Rob Levin, Chief SMB Officer of RSL Media and Editor-in-chief of speakSMB spoke with Joe Fields of Onalytica, a leading supplier of influencer marketing software, where they discussed:
- How influencer marketing fits into the B2SMB space
- The role of influencers at different stages of the buying cycle
- The importance of micro-influencers—subject matter experts who may not have huge followings—in creating credible content that changes point-of-view
- The role of influencers in helping to build an audience for a brand
If you have been wondering how to leverage influencers for your B2SMB marketing efforts, you can find your answers here.