What you need to know to accelerate the SMB buying journey for your brand.
Featuring Rob Levin, Chief SMB Officer of RSL Media, this concise 30-minute webinar addresses critical and timely information on marketing and selling to SMBs including:
- Today’s SMB buying trends, and how you can capitalize
- The two questions that must be asked to ensure your content accelerates the buying journey
- The type of content that thrills SMBs and gives you the engagement you are looking for
- How to turn your content into action steps that keeps the SMB buying process moving forward
Rob also addresses audience questions including ….
- What ROI should we expect from our content marketing efforts? How do we know they are working?
- Should we involve “influencers”?
- Where do we start to put together a program that accelerates the SMB buying journey?
Executives, directors and managers of enterprise companies who are responsible for SMB revenue and marketing results will find this brief session time well-invested.