Since 2005, RSL Media has developed customized programs for B2SMB brands that have helped them achieve a wide variety of goals. Here are four examples of some of the results we’ve helped these brands produce over the past couple of years:
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Establishing successful partnerships
We helped a B2SMB services company evaluate and improve its partnership strategy. Before working with RSL, the company had a scattershot approach to working with partners that required a lot of resources, with little payoff. RSL helped them better understand the different types of partnership models and created a framework by which they could quickly evaluate potential partners.
Outcome: The company can now more easily determine which prospective partners to pursue, and that has enabled them to more thoughtfully and strategically invest resources into those partnerships that are producing results.
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Generating more qualified leads through webinars
We helped a telecom company’s business unit create a very-well-attended webinar for SMBs. We did this by developing a topic that is at the intersection of our clients’ products and services and what business owners are focused on today. This also included the marketing copy and talking points that resulted in a very compelling webinar that drew hundreds of attendees.
Outcome: The telecom company was able to generate hundreds of new qualified SMB leads.
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Driving sales through more effective sales practices
We guided the transformation of a tech/professional services company’s sales approach from one that was originally focused on product demos to one that focused on consulting leads. We also implemented a sales approach that is more aligned with the way SMBs buy today.
Outcome: The sales team is achieving record results.
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Increasing audience and sales with engaging, insightful content
We helped one longtime RSL client in the telecom industry adjust its content marketing during the pandemic to feature topics and themes that would resonate with SMBs trying to “pivot” and continue their operations while simultaneously shifting to remote work. We developed a content strategy and topics, as well as produced the content.
Outcome: The company significantly grew its audience and sales from its content marketing, thanks to content on the timely topics that business owners care about most.
With over 15 years’ experience, RSL Media has developed an unparalleled understanding of the SMB market and created programs for B2SMB brands that increase revenue, among other benefits. Please let us know if you want to explore what we can do for your brand.
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