We know from experience that effective marketing to SMBs requires dedicated strategies and tactics. It’s not enough to slim down an enterprise product or scale up a product designed for consumers. As with any audience, you need to understand how SMBs are different from other segments and create product/service offerings and content expressly for them. Here are the rules to follow to make sure you get this right.
3 Steps to Reinvent Your Marketing to Compete in a Content-Driven World (via Forbes)
Learn to Speak SMB—The Language of Small and Midsize Businesses (via Forbes)