We know from experience that effective marketing to SMBs requires dedicated strategies and tactics. It’s not enough to slim down an enterprise product or scale up a product designed for consumers. As with any audience, you need to understand how SMBs are different from other segments and create product/service offerings and content expressly for them. Here are the rules to follow to make sure you get this right.
Rob is Chief SMB Officer at RSL Media and builds content-driven audience development programs for brands targeting SMBs. Click here to get exclusive intel and case studies you won't find on the blog.
3 Steps to Reinvent Your Marketing to Compete in a Content-Driven World (via Forbes)
Learn to Speak SMB—The Language of Small and Midsize Businesses (via Forbes)