Whether by better experiences or significantly lower costs, once-dominant legacy brands across industries increasingly are being disrupted. SMBs don't change vendors often, but the combination of newer competitors, rising costs, and raised customer-experience expectations will push many to explore alternatives. Here’s why you should be concerned (along with a real-life story).
What B2SMB marketers
need to know
Year-end is a great time for marketers to take stock of the efforts and results of the past year, and to position themselves for greater success in the coming 12 months. Read on for the 10 most important B2SMB strategies, tactics, and insights as you head into 2019.