Most business owners want to feel redundant. Yes, this might feel strange to those in the corporate world. This is the point where the owner is no longer required to manage many aspects of the day-to-day activities of the business. For almost any business owner, reaching redundancy is incredibly rewarding. Read on to see if your brand can help them get there.
What B2SMB marketers
need to know
Too many marketing teams seem to believe they have all the data they need to produce results, without ever talking to actual customers or prospects. This is a reason for concern when it comes to marketing to small and midsize businesses. Here are some suggestions for what to do to ensure that your team begins to understand the SMB market.
Every year at this time, when we reflect and give thanks for so many things, I like to expressly show my appreciation for everything SMB owners do. In the spirit of Thanksgiving, here are 18 reasons why we should give a nod to the business owners—for everything they are, everything they do, everything they have to overcome.