The COVID-19 crisis has dramatically changed the landscape for small and midsize businesses (SMBs). Brands that market and sell to SMBs are in uncharted waters as well and many are uncertain what to do. Here are 11 tips for helping SMBs (and your brand) in the current crisis.
What B2SMB marketers
need to know
One of the most effective ways to get SMBs take action is with content that changes the business owner’s point-of-view (POV). In fact, if your content doesn’t change the POV, it can harm your brand. What is POV-changing content and how can you determine if your content will change an SMB's POV? Read on.
Most of your potential SMB customers are not ready to buy today. Your brand is only relevant to them when they have a problem that your product or service can solve. Here’s how to get their attention early in the buying journey, before they may realize they have a need.