Most of your potential SMB customers are not ready to buy today. Your brand is only relevant to them when they have a problem that your product or service can solve. Here’s how to get their attention early in the buying journey, before they may realize they have a need.
SMBs Are Ignoring Your Messaging
by Robert Levin
Too many large companies are running ads that don’t resonate with small businesses. The Winter issue of Inc. Magazine offers several examples. Here’s my take on how some advertisers are missing the mark.
Lessons from Amazon That Every B2SMB Brand Needs to Know
by Robert Levin
Last month, Amazon launched an intriguing new initiative—its Amazon Small Business Academy, which focuses on building and improving real-world results for online businesses. What can B2SMB brands take away from this? Plenty. Here is my take.
Does Your Brand Have an Audience?
3 steps to creating an audience that wants to hear from you. Most marketing consists…
Abandon Marketing as You’ve Known It?
Build your own audience (and bypass the middlemen) to reach SMB buyers. Sixty years ago,…
Accelerating the SMB Buyer’s Journey: On-Demand Webinar
What you need to know to accelerate the SMB buying journey for your brand. Featuring…