When it comes to creating content for small and midsize businesses, good isn’t good enough. It has to be exceptional to make an impact. Here are the steps to creating exceptional content for the SMB market.
Why Customer-Based Content is So Valuable Right Now
by Robert Levin
Many SMBs find that the best way to discover best practices and successful approaches, and find inspiration, is peer-to-peer—through the experiences of other business owners. Customer-based content is content that features your customers, and it is one of the best arrows in your marketing quiver. Here’s why.
4 Things You Must Know to Win Over SMBs in 2021
by Robert Levin
What key trends and opportunities face SMBs in 2021, and what must B2SMB brands do to engage and sell to SMBs in the year ahead? Read our latest blog post to find out.
Abandon Marketing as You’ve Known It?
Build your own audience (and bypass the middlemen) to reach SMB buyers. Sixty years ago,…
Helping SMBs During the Crisis: 5 Examples
Estimated read time: 6 minutes I recently provided 11 ideas for how B2SMB brands can…
6 Things SMBs are Focused on Right Now
Estimated read time: 9 minutes At the start of the COVID-19 pandemic, we posted 11…