Your B2SMB content can do more than just drive customer engagement. It can help you expand your market(s), evolve your marketing to match changing SMB buying behavior, and deepen customer relationships after the sale. Here are 5 often-overlooked ways content can help you boost revenue from SMBs.
What B2SMB marketers
need to know
Content is playing a greater role in the SMB buyer’s journey than ever before. This is why it’s critical that you do a better job than your competition in every aspect of the content game. The stakes are higher than ever, and these 4 questions will reveal if you have what it takes to win.
SMBs come in all shapes and sizes. They face a range of different business challenges, exhibit disparate buying journeys and buying behaviors, and have different needs. Treating all of them as single segment can lead to suboptimal results. Here are some do’s and don’ts to help you segment your SMB market for maximum ROI.