A recent Gallup report found that, “only 29% of B2B customers are fully engaged … the other 71% are ready and willing to take their business elsewhere.” This should give pause to B2SMB companies that continue to focus mostly on driving new business. Today, brands must focus on helping their customers be more successful—after the sale as well as before it. Read more.
What B2SMB Marketers Can Learn from the Best Pizza Makers
by Robert Levin
Disruption cuts both ways. SMBs are facing disruption in many aspects of their businesses, and innovative new companies are emerging to help them adapt. Legacy companies marketing to SMBs should be careful when applying time-worn business models to a segment that is being courted by disruptive new competitors. Here’s a real-world story that shows what can happen.
The Risk of Legacy Tactics When Marketing to SMBs—a True Story
by Robert Levin
Disruption cuts both ways. SMBs are facing disruption in many aspects of their businesses, and innovative new companies are emerging to help them adapt. Legacy companies marketing to SMBs should be careful when applying time-worn business models to a segment that is being courted by disruptive new competitors. Here’s a real-world story that shows what can happen.
3 Reasons Why Legacy Brands Are at Risk Today
Take cues from the new kids on the block to connect with SMBs. Do newer…
Accelerating the SMB Buyer’s Journey: On-Demand Webinar
What you need to know to accelerate the SMB buying journey for your brand. Featuring…
Abandon Marketing as You’ve Known It?
Build your own audience (and bypass the middlemen) to reach SMB buyers. Sixty years ago,…