Most business owners want to feel redundant. Yes, this might feel strange to those in the corporate world. This is the point where the owner is no longer required to manage many aspects of the day-to-day activities of the business. For almost any business owner, reaching redundancy is incredibly rewarding. Read on to see if your brand can help them get there.
How Well Does Your Marketing Team Know SMBs?
by Robert Levin
Too many marketing teams seem to believe they have all the data they need to produce results, without ever talking to actual customers or prospects. This is a reason for concern when it comes to marketing to small and midsize businesses. Here are some suggestions for what to do to ensure that your team begins to understand the SMB market.
18 Reasons to Thank Business Owners Today
by Robert Levin
Every year at this time, when we reflect and give thanks for so many things, I like to expressly show my appreciation for everything SMB owners do. In the spirit of Thanksgiving, here are 18 reasons why we should give a nod to the business owners—for everything they are, everything they do, everything they have to overcome.
3 Reasons Why Legacy Brands Are at Risk Today
Take cues from the new kids on the block to connect with SMBs. Do newer…
Accelerating the SMB Buyer’s Journey: On-Demand Webinar
What you need to know to accelerate the SMB buying journey for your brand. Featuring…
Abandon Marketing as You’ve Known It?
Build your own audience (and bypass the middlemen) to reach SMB buyers. Sixty years ago,…