The world is changing for SMBs. Disruption is the new normal for small and midsize businesses (SMBs). SMBs that adapt will continue to grow, while those that don’t will struggle. How does your B2SMB company help or hurt? Here are 5 currents that are tugging at SMBs in today’s turbulent environment.
SMB-Minded: How Marketing Can Help Sales—Virtually Overnight
by Robert Levin
Seven years after David Meerman Scott said, “Educate and inform instead of interrupt and sell,” the pitches I get from most salespeople haven’t improved. Don't they understand the SMB buyer's journey? Here’s how marketing can help sales – immediately – build more trust and better engage potential buyers.
What Should You Do for Small Business Week?
by Robert Levin
Have you heard about National Small Business Week? It was created by the SBA to honor top entrepreneurs, but many business owners are unfamiliar with it. Honoring small businesses is a terrific idea. In the spirit of Small Business Week, if not around the event itself, here are a few things your company can do to celebrate the achievements of small businesses.
3 Reasons Why Legacy Brands Are at Risk Today
Take cues from the new kids on the block to connect with SMBs. Do newer…
Does Your Brand Have an Audience?
3 steps to creating an audience that wants to hear from you. Most marketing consists…
Abandon Marketing as You’ve Known It?
Build your own audience (and bypass the middlemen) to reach SMB buyers. Sixty years ago,…