In the leadup to Small Business Saturday this year, I saw two starkly different approaches to big companies trying to engage small businesses. Find out what they did right—and wrong—and decide for yourself which one was better.
The SMB Buying Journey Has Changed: 6 Costly Marketing Mistakes to Avoid
by Robert Levin
The SMB buying journey has been changing, and how to market effectively to SMBs is changing along with it. B2SMB brands that want to engage and win over SMBs today need to adapt their practices. Read our latest blog post to find out 6 costly marketing mistakes B2SMB brands make and how to address them.
The Secrets to Partnerships That Generate Many SMB Leads
by Robert Levin
Partnerships with other companies or organizations are commonly used to drum up small and midsize business (SMB) leads. And they can be very effective. But they can also fail miserably—generating few or no leads even after loads of time and money were spent on them.
Does Your Brand Have an Audience?
3 steps to creating an audience that wants to hear from you. Most marketing consists…
Abandon Marketing as You’ve Known It?
Build your own audience (and bypass the middlemen) to reach SMB buyers. Sixty years ago,…
3 Reasons Why Legacy Brands Are at Risk Today
Take cues from the new kids on the block to connect with SMBs. Do newer…