SMBs are inundated with content, and most of it gets ignored because it isn’t very good. Content that makes busy SMBs stop and pay attention begins with the best sources. Read on for proven ideas for sourcing content that SMBs will crave.
What B2SMB marketers
need to know
Do SMBs like your brand? Jack Daly, one of the top sales trainers in the world, says that people buy from people they like. The same goes for buying from brands. Follow these proven B2SMB strategies and tactics to make your brand more likeable.
To realize the full potential of the SMB market, it helps enormously to have expertise specifically in B2SMB. Because of this, B2SMB is becoming established as a unique sales and marketing discipline. Here’s why this is an important development.