Sorry. This isn’t a list of the "best" SMB influencers. It’s a post about how to choose the best influencer to boost your content and raise your brand’s profile with SMBs. Hopefully, that’s more useful to you than a list of names.
What B2SMB marketers
need to know
Most business owners want to feel redundant. Yes, this might feel strange to those in the corporate world. This is the point where the owner is no longer required to manage many aspects of the day-to-day activities of the business. For almost any business owner, reaching redundancy is incredibly rewarding. Read on to see if your brand can help them get there.
Too many marketing teams seem to believe they have all the data they need to produce results, without ever talking to actual customers or prospects. This is a reason for concern when it comes to marketing to small and midsize businesses. Here are some suggestions for what to do to ensure that your team begins to understand the SMB market.