by Robert Levin
B2SMB companies that are customer-centric perform better. But customer-centricity goes beyond the basics of improving customer support, problem resolution, and personalization. It requires a culture of understanding of the SMB market and evolving best practices for how to serve it. Ask yourself these two questions to see if your company is “there” yet.
by Robert Levin
Many SMBs find that the best way to discover best practices and successful approaches, and find inspiration, is peer-to-peer—through the experiences of other business owners. Customer-based content is content that features your customers, and it is one of the best arrows in your marketing quiver. Here’s why.
by Robert Levin
You work hard to craft your brand image, positioning, and strategy, and then your salespeople use language that is completely off-brand. Here’s how to create content that both salespeople and customers will embrace, and that will help your sales team to speak consistently on-brand.
