18 Reasons to Thank Small Businesses – Now More Than Ever
Estimated read time: 3 minutes Small and midsize businesses deserve our thanks year round, given how much they contribute to our communities and economies. But it’s extra important to show…
5 Ways the World is Changing for SMBs
Is your company helping or hurting? Disruption is the new normal for small and midsize businesses (SMBs). SMBs that adapt to market changes will continue to grow and have solid…
SMB-Minded: How Marketing Can Help Sales—Virtually Overnight
“Educate and inform instead of interrupt and sell.”—David Meerman Scott (2012) Seven years after author and thought leader David Meerman Scott said this, I wish I could say that the…
The RSL Media Story
Why we got started, and how we evolved to be the partner of choice for B2SMB brands. RSL Media began as a media company in 2003, and it’s this background…
B2SMB Influencer Marketing
Rob Levin addresses the role of influencers and experts in marketing to SMBs. Recently, Rob Levin, Chief SMB Officer of RSL Media and Editor-in-chief of speakSMB spoke with Joe Fields…
Learn to Speak SMB—The Language of Small and Midsize Businesses (via Forbes)
Small and midsize businesses (SMBs) are different from other segments. Companies wishing to reach this important audience must create product and service offerings expressly for them. The same is true…
4 Rules for Marketing to Small and Midsize Businesses (via Forbes)
We know from experience that effective marketing to SMBs requires dedicated strategies and tactics. It’s not enough to slim down an enterprise product or scale up a product designed for…
3 Steps to Reinvent Your Marketing to Compete in a Content-Driven World (via Forbes)
Whatever your product or service, only a small fraction of your total audience is ready to buy at any given time. This doesn’t mean that the rest might not become…
SMB Minded: Managing Change
It’s time to get real. Do you know what’s really going on in the minds of your SMB customers and prospects? Perhaps you use third-party research, or conduct your own…
How Top Marketers Act Like A Media Company (via Forbes)
Most companies have a variation of content marketing in their marketing strategy, which means the market is saturated with content – some good, some bad, but all noise that you…