Your SMB Content Can’t Be Good—Here’s How to Make It Exceptional
Owners of small and midsize businesses are “marketed” to all the time. But to catch their attention, your content can’t simply be blog posts cranked out by a writer. You…
Why Customer-Based Content is So Valuable Right Now
Owners of small and midsize businesses (SMBs) are jacks of many trades. Yet, they often must improvise. They usually find that the best way to learn how to do things…
4 Things You Must Know to Win Over SMBs in 2021
Estimated read time: 8 minutes We all know that 2020 was a rough (if not horrible) year for a good number of small and midsize businesses. What’s 2021 got in…
A Surefire Way to Boost Your SMB Revenue in 3 Months
Estimated read time: 9 minutes It’s been a rough year for many small and midsize companies due to COVID, and like many B2SMB brands, your company’s retention and acquisition rate…
The One Thing Every SMB Needs Right Now—and How to Give It to Them
Estimated read time: 5 minutes Small and midsize business owners are among the busiest people around. And the crisis has only made them busier. Beyond the everyday running of their…
The 4 Essential Steps to Converting Readers into Customers
Estimated read time: 8 minutes Legendary business guru Peter Drucker once said the sole purpose of a business is to “create and keep a customer.” So, here you are, producing…
Is Your Company ‘Playing Not to Lose’ with the SMB Market?
Estimated read time: 7 minutes Playing not to lose is always a bad strategy. But it’s especially risky right now. SMBs are focused on navigating the new normal. And while…
These 2 Questions Reveal Whether Your Content Motivates SMBs to Act
Drive sales with content that changes their point of view. According to the Content Marketing Institute, the most successful B2SMB marketers spend an average of 40% of their marketing budget…
What SMBs Really Want
Estimated read time: 6 minutes Help them be successful and your sales will skyrocket. Most businesses face the same challenges—digital disruption, accelerated change, informed and empowered customers, and more. But…
3 B2SMB Predictions You Need to Know for 2020
Estimated reading time: 6 minutes Is your brand ready? In 2020: Content consumption for many B2SMB brands will decline. Brands that don’t generate demand from the 97% of their market…