Are Your Competitors Killing You at the B2SMB Content Game?
These 4 questions reveal if you have what it takes to win. The stakes are higher than ever. Content is playing a greater role in the small and medium-sized business…
The Do’s and Don’ts of B2SMB Segmentation
Here’s how to drive better results by upping your segmenting game. Even if you’ve developed marketing and sales strategies that focus specifically on small and midsize businesses (SMBs), segmentation that…
7 Reasons Your B2SMB Content Isn’t Driving Sales
If it’s not converting, it’s not performing. The usual metrics for B2SMB content performance aren’t enough anymore. Content marketing is evolving, and everyone, including your competition, is getting better at…
This is What 85% of SMBs Value Most In a Vendor
Earn their trust early in the buying journey and watch your revenues explode. 85% of SMB leaders value trust above all else in their relationship with vendors. — Salesforce In…
Don’t Make This Mistake in Your SMB Marketing
Breaking news: there are no small business owners Just about all businesses are small According to 2015 U.S. Census Bureau data, there were a total of 5.90 million businesses with…
Customer Centric Companies Produce Real Results
You’re not customer-centric if you can’t answer YES to these 2 questions The benefits of customer-centric marketing and selling have long been apparent in the B2C world. While some B2B…
Attract More SMBs with Customer-Based Content
Peer-to-peer stories are exceptionally engaging. Owners of small and midsize businesses (SMBs) are often jacks of many trades. Yet they often must improvise in the absence of resources and experience.…
3 Keys to Help Salespeople Speak to SMBs “On-Brand”
Create customer-centric content that salespeople and customers will embrace. You work hard to craft your brand image, positioning, and strategy. You work even harder to execute all the elements needed…
3 Scalable Ways to Maximize Lifetime Value of SMB Customers
How to use content to increase usage, satisfaction, and revenue. Marketing and selling to small and midsize businesses (SMBs) is hard. Between identifying your best prospects across many different sectors,…
This Will Take Your SMB Content from Good to Great
Content from small business subject matter experts keeps SMBs coming back for more. We can’t repeat this often enough. Your content must be great, not just good, to be effective…