Don’t Make This Mistake in Your SMB Marketing
Breaking news: there are no small business owners Just about all businesses are small According to 2015 U.S. Census Bureau data, there were a total of 5.90 million businesses with…
Customer Centric Companies Produce Real Results
You’re not customer-centric if you can’t answer YES to these 2 questions The benefits of customer-centric marketing and selling have long been apparent in the B2C world. While some B2B…
Attract More SMBs with Customer-Based Content
Peer-to-peer stories are exceptionally engaging. Owners of small and midsize businesses (SMBs) are often jacks of many trades. Yet they often must improvise in the absence of resources and experience.…
3 Keys to Help Salespeople Speak to SMBs “On-Brand”
Create customer-centric content that salespeople and customers will embrace. You work hard to craft your brand image, positioning, and strategy. You work even harder to execute all the elements needed…
3 Scalable Ways to Maximize Lifetime Value of SMB Customers
How to use content to increase usage, satisfaction, and revenue. Marketing and selling to small and midsize businesses (SMBs) is hard. Between identifying your best prospects across many different sectors,…
This Will Take Your SMB Content from Good to Great
Content from small business subject matter experts keeps SMBs coming back for more. We can’t repeat this often enough. Your content must be great, not just good, to be effective…
The Top SMB Influencers Are…
Here’s how to pick the right one for your brand Sorry if you’re disappointed, but this is not a list of the “best” small and midsize business (SMB) influencers. Instead,…
SMB-Minded: You’ll Never Guess What Business Owners Really Want
Help them become redundant It felt like a breakthrough. The other day, a business owner, talking about an upcoming meeting she realized she didn’t need to attend, said, “I’ll be…
How Well Does Your Marketing Team Know SMBs?
3 simple ways to give your team the exposure it needs At the B2SMB Institute’s Global Conference in early October, one of the speakers asked a room full of B2SMB…
Promoting and Distributing Content Like the Pros
Two more ways to “act like a publisher” In a recent post, I explained why B2SMB brands seeking to upgrade their content need to act like publishers. To refresh, this…