Is Your Company ‘Playing Not to Lose’ with the SMB Market?
Estimated read time: 7 minutes Playing not to lose is always a bad strategy. But it’s especially risky right now. SMBs are focused on navigating the new normal. And while…
These 2 Questions Reveal Whether Your Content Motivates SMBs to Act
Drive sales with content that changes their point of view. According to the Content Marketing Institute, the most successful B2SMB marketers spend an average of 40% of their marketing budget…
What SMBs Really Want
Estimated read time: 6 minutes Help them be successful and your sales will skyrocket. Most businesses face the same challenges—digital disruption, accelerated change, informed and empowered customers, and more. But…
3 B2SMB Predictions You Need to Know for 2020
Estimated reading time: 6 minutes Is your brand ready? In 2020: Content consumption for many B2SMB brands will decline. Brands that don’t generate demand from the 97% of their market…
Definitive Guide to the Best Sources of B2SMB Content
Estimated reading time: 4 minutes Where to get content SMBs will actually read Small and midsize business owners (SMBs) are inundated with content, and most of it gets ignored. Why?…
5 Ways to Endear Your Brand to SMBs
Estimated reading time: 5 minutes Follow these proven B2SMB strategies and tactics to make your brand more likeable. Do SMBs like your brand? You don’t have to look your company…
Don’t Kid Yourself: B2SMB Is a Unique Discipline
Estimated reading time: 5 minutes Playing to win in the SMB space demands specialized expertise. At the B2SMB Institute Leaders’ Forum in Napa this past June, I commented to Institute…
The Art of the Possible: 5 Lesser-Known Ways to Boost SMB Revenue with Content
Estimated reading time: 4 minutes Your content can do more than just drive customer engagement. Of course your B2SMB content should help attract and engage prospects and customers, but it…
Are Your Competitors Killing You at the B2SMB Content Game?
These 4 questions reveal if you have what it takes to win. The stakes are higher than ever. Content is playing a greater role in the small and medium-sized business…
The Do’s and Don’ts of B2SMB Segmentation
Here’s how to drive better results by upping your segmenting game. Even if you’ve developed marketing and sales strategies that focus specifically on small and midsize businesses (SMBs), segmentation that…