Content Strategy Archives

These 2 Questions Reveal Whether Your Content Motivates SMBs to Act

Drive sales with content that changes their point of view. According to the Content Marketing Institute, the most successful B2SMB marketers spend an average of 40% of their marketing budget…

What SMBs Really Want

Robert Levin

Estimated read time: 6 minutes Help them be successful and your sales will skyrocket. Most businesses face the same challenges—digital disruption, accelerated change, informed and empowered customers, and more. But…

3 B2SMB Predictions You Need to Know for 2020

Robert Levin

Estimated reading time: 6 minutes Is your brand ready? In 2020: Content consumption for many B2SMB brands will decline. Brands that don’t generate demand from the 97% of their market…

Definitive Guide to the Best Sources of B2SMB Content

Robert Levin

Estimated reading time: 4 minutes Where to get content SMBs will actually read Small and midsize business owners (SMBs) are inundated with content, and most of it gets ignored. Why?…

5 Ways to Endear Your Brand to SMBs

Robert Levin

Estimated reading time: 5 minutes Follow these proven B2SMB strategies and tactics to make your brand more likeable. Do SMBs like your brand? You don’t have to look your company…

Don’t Kid Yourself: B2SMB Is a Unique Discipline

Robert Levin

Estimated reading time: 5 minutes Playing to win in the SMB space demands specialized expertise. At the B2SMB Institute Leaders’ Forum in Napa this past June, I commented to Institute…

The Art of the Possible: 5 Lesser-Known Ways to Boost SMB Revenue with Content

Robert Levin

Estimated reading time: 4 minutes Your content can do more than just drive customer engagement. Of course your B2SMB content should help attract and engage prospects and customers, but it…

Are Your Competitors Killing You at the B2SMB Content Game?

Robert Levin

These 4 questions reveal if you have what it takes to win. The stakes are higher than ever. Content is playing a greater role in the small and medium-sized business…

The Do’s and Don’ts of B2SMB Segmentation

Robert Levin

Here’s how to drive better results by upping your segmenting game. Even if you’ve developed marketing and sales strategies that focus specifically on small and midsize businesses (SMBs), segmentation that…

7 Reasons Your B2SMB Content Isn’t Driving Sales

Robert Levin

If it’s not converting, it’s not performing. The usual metrics for B2SMB content performance aren’t enough anymore. Content marketing is evolving, and everyone, including your competition, is getting better at…