Owners of small and midsize businesses are “marketed” to all the time. But to catch their attention, your content can’t simply be blog posts cranked out by a writer. You…
Owners of small and midsize businesses (SMBs) are jacks of many trades. Yet, they often must improvise. They usually find that the best way to learn how to do things…
Estimated read time: 8 minutes We all know that 2020 was a rough (if not horrible) year for a good number of small and midsize businesses. What’s 2021 got in…
Estimated read time: 9 minutes It’s been a rough year for many small and midsize companies due to COVID, and like many B2SMB brands, your company’s retention and acquisition rate…
Estimated read time: 5 minutes Small and midsize business owners are among the busiest people around. And the crisis has only made them busier. Beyond the everyday running of their…
Estimated read time: 8 minutes Legendary business guru Peter Drucker once said the sole purpose of a business is to “create and keep a customer.” So, here you are, producing…
Estimated read time: 7 minutes Playing not to lose is always a bad strategy. But it’s especially risky right now. SMBs are focused on navigating the new normal. And while…
Drive sales with content that changes their point of view. According to the Content Marketing Institute, the most successful B2SMB marketers spend an average of 40% of their marketing budget…
Estimated read time: 6 minutes Help them be successful and your sales will skyrocket. Most businesses face the same challenges—digital disruption, accelerated change, informed and empowered customers, and more. But…
Estimated reading time: 6 minutes Is your brand ready? In 2020: Content consumption for many B2SMB brands will decline. Brands that don’t generate demand from the 97% of their market…