The 4 Essential Steps to Converting Readers into Customers
Estimated read time: 8 minutes Legendary business guru Peter Drucker once said the sole purpose of a business is to “create and keep a customer.” So, here you are, producing…
Is Your Company ‘Playing Not to Lose’ with the SMB Market?
Estimated read time: 7 minutes Playing not to lose is always a bad strategy. But it’s especially risky right now. SMBs are focused on navigating the new normal. And while…
6 Things SMBs are Focused on Right Now
Estimated read time: 9 minutes At the start of the COVID-19 pandemic, we posted 11 ideas for how B2SMB brands could keep customers amid the crisis. If you haven’t read…
Helping SMBs During the Crisis: 5 Examples
Estimated read time: 6 minutes I recently provided 11 ideas for how B2SMB brands can engage and keep small business customers amid the COVID-19 crisis. This post highlights 5 terrific…
11 Ideas for B2SMB Brands to Help and Keep Customers Amid COVID-19
Estimated read time: 8 minutes The reality of the crisis for your SMB customers, and what you can do. COVID-19 is changing the landscape for small and midsize businesses (SMBs)…
These 2 Questions Reveal Whether Your Content Motivates SMBs to Act
Drive sales with content that changes their point of view. According to the Content Marketing Institute, the most successful B2SMB marketers spend an average of 40% of their marketing budget…
What SMBs Really Want
Estimated read time: 6 minutes Help them be successful and your sales will skyrocket. Most businesses face the same challenges—digital disruption, accelerated change, informed and empowered customers, and more. But…
SMBs Are Ignoring Your Messaging
Estimated read time: 5 minutes Too many large companies miss the mark with ads that don’t resonate with small businesses. Inc. Magazine has been dedicated to serving small and midsize…
Lessons from Amazon That Every B2SMB Brand Needs to Know
Estimated read time: 5 minutes What brands should learn from Amazon Small Business Academy Last month, Amazon launched an intriguing new initiative—its Amazon Small Business Academy. Consisting of in-person seminars,…
3 B2SMB Predictions You Need to Know for 2020
Estimated reading time: 6 minutes Is your brand ready? In 2020: Content consumption for many B2SMB brands will decline. Brands that don’t generate demand from the 97% of their market…