Generate Demand from SMBs Before They’re Ready to Buy
Help SMBs begin their buying journey before they realize they’re on one. The small and midsize business (SMB) buying journey often doesn’t start as a buying journey. Long before SMBs…
Is Your B2SMB Funnel More Like a Strainer?
Customer centricity is the key to retention. A recent Gallup report begins with a startling statistic: “Only 29% of B2B customers are fully engaged—that is, emotionally and psychologically attached to…
What B2SMB Marketers Can Learn from the Best Pizza Makers
Get outsized results by showing SMBs that you care. I recently listened to a podcast from Seth Godin about pizza. What could this possibly have to do with marketing and…
The Risk of Legacy Tactics When Marketing to SMBs—a True Story
Disruption cuts both ways as new competitors court SMBs. I write this after chatting with a friend who owns a few fast-casual restaurants in the NYC area. He told me…
Don’t Make This Mistake in Your SMB Marketing
Breaking news: there are no small business owners Just about all businesses are small According to 2015 U.S. Census Bureau data, there were a total of 5.90 million businesses with…
Finding Fascinating Customer Stories
Stories from your existing customers can help you get new ones. In a previous post, we explained why customer-based, peer-to-peer content is exceptionally engaging for owners of small and midsize…
Attract More SMBs with Customer-Based Content
Peer-to-peer stories are exceptionally engaging. Owners of small and midsize businesses (SMBs) are often jacks of many trades. Yet they often must improvise in the absence of resources and experience.…
3 Scalable Ways to Maximize Lifetime Value of SMB Customers
How to use content to increase usage, satisfaction, and revenue. Marketing and selling to small and midsize businesses (SMBs) is hard. Between identifying your best prospects across many different sectors,…
This Will Take Your SMB Content from Good to Great
Content from small business subject matter experts keeps SMBs coming back for more. We can’t repeat this often enough. Your content must be great, not just good, to be effective…
SMB Buying Behavior Is Changing — Here’s What You Need to Do
Really help them and watch your revenue soar. Small and midsize businesses (SMBs) have fundamentally changed how they buy. In today’s environment, they are dealing with challenges resulting from constant…