The SMB buying journey often doesn’t start as a buying journey. Long before SMBs realize they’re in the market for a product or service, let alone looking for a vendor, they’re looking for ideas and solutions. Great content can help you generate demand well before their buying journey even begins. Here’s how.
Is Your B2SMB Funnel More Like a Strainer?
by Robert Levin
A recent Gallup report found that, “only 29% of B2B customers are fully engaged … the other 71% are ready and willing to take their business elsewhere.” This should give pause to B2SMB companies that continue to focus mostly on driving new business. Today, brands must focus on helping their customers be more successful—after the sale as well as before it. Read more.
What B2SMB Marketers Can Learn from the Best Pizza Makers
by Robert Levin
I recently listened to a podcast from Seth Godin about pizza. What could this possibly have to do with marketing and selling to small and midsize businesses (SMBs)? Let’s just say that the best B2SMB marketers have a lot in common with top pizza makers. Read on as I connect the dots.
Does Your Brand Have an Audience?
3 steps to creating an audience that wants to hear from you. Most marketing consists…
3 Reasons Why Legacy Brands Are at Risk Today
Take cues from the new kids on the block to connect with SMBs. Do newer…
Accelerating the SMB Buyer’s Journey: On-Demand Webinar
What you need to know to accelerate the SMB buying journey for your brand. Featuring…