What’s the one thing SMB owners want more than anything else in the world? You might be surprised. It’s not money—it’s time. We explain the importance of respecting SMB owners’ time in terms of winning their loyalty and provide 5 important steps you can take to save it along the buyer journal.
What B2SMB marketers
need to know
What’s the recipe for converting all that online traffic to your content into buyers? Follow these four steps for building a content program that gives SMBs what they actually want.
B2SMB brands will undoubtedly lose SMB customers if they’re playing it too safe right now and not producing highly useful, engaging and POV-changing content. Find out how your brand can “play to win.”