Do SMBs like your brand? Jack Daly, one of the top sales trainers in the world, says that people buy from people they like. The same goes for buying from brands. Follow these proven B2SMB strategies and tactics to make your brand more likeable.
What B2SMB marketers
need to know
To realize the full potential of the SMB market, it helps enormously to have expertise specifically in B2SMB. Because of this, B2SMB is becoming established as a unique sales and marketing discipline. Here’s why this is an important development.
Your B2SMB content can do more than just drive customer engagement. It can help you expand your market(s), evolve your marketing to match changing SMB buying behavior, and deepen customer relationships after the sale. Here are 5 often-overlooked ways content can help you boost revenue from SMBs.