Last month, Amazon launched an intriguing new initiative—its Amazon Small Business Academy, which focuses on building and improving real-world results for online businesses. What can B2SMB brands take away from this? Plenty. Here is my take.
What B2SMB marketers
need to know
Every year at this time, I like to expressly show my appreciation for everything small business owners do. SMBs truly are the foundation of our economy and part of what makes the U.S. so special. Here are 18 reasons to thank a small business owner today.
In 2020, many B2SMB brands will confront 3 adverse trends in marketing and sales. Some may already be experiencing these pitfalls. In this post, I break down the factors behind these predictions and offer actionable solutions for avoiding them.